#TractionTuesday with Techstars LA: Fly By Jing

Fly By Jing’s modern, bold chinese flavors are exciting taste buds and gaining buzz from the media including Thrillist, Food and Wine, New York Times, Taste, and Esquire.

Fly By Jing’s Kickstarter campaign video, which was one of the highest performing food projects on Kickstarter.

Fly By Jing is redefining Chinese flavors, with high quality ingredients sourced from Chengdu, China that go well on everything. Food lovers have put the fan favorite Sichuan Chili Crisp, which is the first 100% all natural Sichuan chili sauce packed with complex umami flavors, on everything from dumplings to ice cream to eating it straight out of the jar. And customers can’t get enough Fly By Jing, with repeat customers buying one jar every 29 days on average. During the last two months, sales have increased 60% month over month and Fly By Jing is gearing up for a big holiday season.

Founder and Chef Jenny Gao creates her signature Chili Crip from Chengdu China, with its bold flavors that are balanced with a deep mushroom flavor and splash of spice.

Founder and Chef Jenny Gao is a Chinese-Food expert, born in Chengdu and raised in Canada. She is a writer with the popular blog Jing Theory, cook, and restaurateur that has been featured in various publications and television shows including New York Magazine, Travel Channel, CNN, BBC and Vice.

Inspired by her heritage, she started Fly By Jing to illustrate the depth and multidimensionality of her native cuisine. From the bold neon packaging to mission to give diverse voices a seat at the table, the company looks nothing like stereotypical Chinese food. It’s this story of uncensored values and flavors that has fans identifying with the brand and sending in their own culinary creations to Instagram.

Fly By Jing featured in September’s issue of Esquire.

The company plans to develop a robust growth strategy and expand the distribution of its deeply flavorful food across the globe. Additionally, Fly By Jing is focused on creating operational excellence to supply its demand.

Want to taste Fly By Jing for yourself? Fly By Jing is available to order on their website here and currently in select boutique retailers across the nation including Brooklyn based cult hot sauce specialty store Heatonist, Import News, and 177 milk street. Experience it in person at one of these upcoming events:

• Pop Up Grocer — “Millenial’s Dream Grocery Store” 9/20–10/20 Soho, New York (Sichuan Chili Crisp was the #1 Best Seller out of 250+ items at the last one)
• New York Times Food Festival Curated Market Place 10/05–10/06 Bryant Park, New York
• Emporiyum Food Market 11/08–11/10 Washington DC